Voto Latino is undertaking an ambitious effort to register up to 800,000 new Hispanic voters ahead of the November 5 election, where Vice President Kamala Harris and former President Donald Trump will face off.
- Voto Latino is undertaking an ambitious effort to register up to 800,000 new Hispanic voters ahead of the November 5 election, where Vice President Kamala Harris and former President Donald Trump will face off.
- Harris leads in “swing states” with 60% compared to Trump’s 29%, while Biden received 61% of the Latino vote in 2020.
- Key points about this initiative and its context:
- Importance of Voter Registration:
- Investment and Efforts:
- Impact on the Election:
- Demographic Context:
- Historical Comparison:
- Challenges and Opportunities:
María Teresa Kumar, president of the organization Voto Latino, believes this increase in voter registration could be crucial in “swing states,” where victory margins are narrow.
As Hispanic Heritage Month approaches, Voto Latino and other Latino groups are ramping up their efforts with a significant $44 million investment to mobilize the Hispanic community. The National Association of Latino Elected and Appointed Officials (NALEO) projects a record turnout of 17.5 million Hispanics at the polls.
Voto Latino polls show that Kamala Harris is gaining strong support among Latino voters compared to President Joe Biden and former President Trump.
Harris leads in “swing states” with 60% compared to Trump’s 29%, while Biden received 61% of the Latino vote in 2020.
The Hispanic population in the U.S. has grown to 63.7 million, becoming the country’s largest ethnic minority, surpassing African Americans. With over 11 million undocumented immigrants, mostly Hispanic, immigration policy and the economy are top priorities for this community.

Key points about this initiative and its context:
Importance of Voter Registration:
Registering new voters can be crucial in tight elections, especially in “swing” or “battleground” states like Arizona, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin. These states are key to determining the outcome of presidential elections, and increased Latino turnout could tip the scales.
Investment and Efforts:
Voto Latino is making an unprecedented $44 million investment to reach its registration goal. This investment reflects the seriousness with which they are approaching the effort to mobilize the Hispanic community, which is growing and increasingly influential in politics.
Impact on the Election:
The poll mentioned indicates that Kamala Harris is performing better among Latino voters compared to President Joe Biden in the 2020 election. This support could be decisive in the electoral contest, particularly in the states mentioned.
Demographic Context:
The Hispanic community represents approximately 19% of the total U.S. population, and its growing numbers make it an important electoral force. Additionally, immigration policy and the economy are key priorities for many Latino voters.
Historical Comparison:
In past elections, such as in 2012, the Latino vote was crucial for the re-election of presidents like Barack Obama. Latino support for Joe Biden in 2020 was also significant, but election dynamics and perceptions can change.
Challenges and Opportunities:
Despite the growth of the Hispanic population, challenges remain, such as access to information and the registration process. Effective mobilization and empowerment of Latino voters can address these challenges and seize opportunities for greater representation.
Voto Latino’s effort underscores the importance of electoral participation in political representation and the impact an organized and mobilized community can have on election outcomes.
Image: Swissinfo






