Composer and music producer Oscarito Serrano spoke with enthusiasm about his new single, “No te veo,” in which he reaffirms his goal of inspiring dance with his signature contagious energy.
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“I was excited on stage, enjoying the Fiestas de la Calle San Sebastián in Puerto Rico, watching all these young people with their phones, and that’s when I said, /where are you that I don’t see you/, and it’s incredible because it connected with the audience immediately.
It was my wife who, along with my daughter Coral—both very visionary—insisted I had to make a song out of it. So, I took the opportunity, went to the studio, wrote the song, recorded it, made the video, and you won’t believe it—it took off on its own, and now I’m promoting it.”
The filming, which took place at the Roger Mendoza Coliseum, features members of the Los Criollos de Caguas team, and the dance crew is made up of their official cheerleaders, Las Criolla Dancers.
“My daughter Camille was the one who contacted the team, the cheerleaders, and the venue.
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Coral, my daughter, handled the video direction with her cinematographer, Katherine Zoé, and together, these three women managed to create this amazing work.
It was wonderful because the players don’t know how to dance, and I tried to make them dance, plus the singer doesn’t know how to play (laughs).
The cheerleaders, on the other hand, did both dance and acting. Whatever they were asked to do, they did happily. In fact, as you can see in the video, everyone had a blast. At times, we went off-script, but we have to admit it was a wonderful day of work,” the artist assured us.
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For Oscarito, sports and music must maintain that permanent bond to develop projects and initiatives.
“It’s a healthy and fun theme. I wanted to open up the range of possibilities for what a collaboration between athletes, musicians, and artists can be, with the soul of the people—music—and that’s what we achieved. The audience identified with the project, and it reached a very broad demographic, from people my age to the youngest. Really, it brought many things together.”
The single “No te veo” has been the spearhead, as his fans immediately recognize what he has represented for three decades: delivering a great song wherever Oscarito performs, thanks to his authenticity and contagious style.
“What’s coming is really big. It’s a very ambitious project—it will be a collector’s album featuring several musical genres, guest artists, and even a bachata that’s very personal because it’s deeply connected to me.
We’re preparing about 11 or 12 songs as a family, and we hope to make major presentations across Latin America, the United States, and Puerto Rico. I have to say that always having my family’s support has been a privilege because this career isn’t easy at all.
These are the extras God gives you to keep your feet firmly on the ground and helps you become a better person, a better artist, and more responsible.”
The Grammy, ASCAP, and Billboard award-winning arranger also admits that his greatest muse is his wife, Milagros, his life partner, to whom he has dedicated many songs, including “Contigo Todo.”
“It was inspired by that love and was even nominated for the 2024 Latin GRAMMY® in the ‘Best Merengue and/or Bachata Album’ category. It’s like poetry, and one of its verses says:
“With you, I can be in a conversation of those that have differing opinions With you, I feel everything is fun my hours, my minutes are better with you”
In fact, I always remind people of this song so they can dedicate it to the person they love. That’s why, when I finish singing it at a show, all people can say is, ‘Wow, what a song.’”
The hardest pain of his life came this year for Oscarito and his brothers Banchy and Daniel Serrano: the loss of their mother, Doris Matos Figueroa.
“We were visiting her because we knew things weren’t looking good for us. My wife is like a thermometer—I could see she was a little sad, so my hopes that she would last longer began to fade, and I went home.
Oscar Serrano Matos, the artist’s full name, reflected and continued:
“While praying for her, I went to sleep, and then my brother Daniel, who lived with my mother, called to tell me, ‘The old lady is gone.’ I went over there and experienced that deep pain with her in her room—how tough, how difficult.
I understand that our hearts are like a puzzle, and as life fills them with things—you meet your partner, your children come, then grandchildren—and when your heart is complete, those pieces start to leave. That’s why you have to learn to live with that pain.
That same day, I had a performance, and I reproached myself for being able to do it, but now I know it was part of what she would have wanted, since she was always supportive of her children doing what they loved.
I confirmed that on that day when I saw that wonderful audience on their feet. That’s when I understood that Mom was with me, strongly supporting me, because I didn’t know where I found the strength to perform. Even though I was completely shattered, the show turned out amazing,” Oscarito concluded.
